The Final Expense Lead Generation Course teaches insurance agents how to generate exclusive, high-quality leads for $3-8 each (or free)—ending dependence on overpriced lead vendors forever.
If you're tired of paying $15-50 per lead to vendors like Benepath, Lead Heroes, or Secure Agent Marketing, this comprehensive training shows you how to build your own predictable, profitable lead generation system.
What Is the Final Expense Lead Generation Course?
Who This Course Is For
What's Included: Complete Curriculum
How This Course Is Different
Real Student Results
Course Pricing & Guarantee
Frequently Asked Questions
Enroll Now
The Final Expense Lead Generation Course is a comprehensive, step-by-step training program that teaches insurance agents how to generate their own exclusive final expense leads using proven digital marketing strategies.
Most final expense agents face the same nightmare:
❌ Paying $15-50 per lead to vendors
❌ Getting aged, recycled leads shared with 5+ agents
❌ Contact rates of 15-30% (most numbers disconnected)
❌ Close rates of 1-3% on purchased leads
❌ Spending $500-1,500 per sale on lead costs
❌ Zero control over lead quality or quantity
❌ Business completely dependent on vendors
This course teaches you how to:
✅ Generate leads for $3-7 each (or completely free)
✅ Get exclusive leads that aren't shared with anyone
✅ Achieve 70-85% contact rates
✅ Close 15-25% of your self-generated leads
✅ Spend $25-100 per sale (10X better economics)
✅ Build a system YOU own and control
✅ Create predictable, consistent lead flow
Before This Course:
Buying 100 leads/month at $20 each = $2,000
Contacting 20-30 people
Closing 1-3 sales
Cost per sale: $667-2,000
Dependent on vendors
After This Course:
Generating 150-300 leads/month at $3-7 each = $450-2,400
Contacting 100-250 people
Closing 15-75 sales
Cost per sale: $30-160
Complete independence
That's 5-25X more sales from the same (or less) budget.
✅ New Final Expense Agents - Start your career without wasting thousands on bad leads
✅ Experienced Agents Buying Leads - Break free from vendor dependency and keep more commission
✅ Agents With Limited Budgets - Learn free organic strategies first, scale with paid when ready
✅ Captive Agents - Build your own book of business outside agency control
✅ IMO/FMO Leaders - Teach your team sustainable lead generation (agency licensing available)
✅ Life Insurance Agents Expanding - Add final expense to your product mix profitably
✅ Agents Tired of Low ROI - Get better results from your marketing investment
❌ Agents unwilling to learn new skills
❌ Those expecting instant results with zero effort
❌ Agents who refuse to invest time in building systems
❌ Those looking for "get rich quick" schemes
This course requires implementation. You'll learn proven strategies, but YOU must execute them to see results.
Duration: 45 minutes
Learn why traditional lead buying keeps you broke and how self-generated leads transform your business.
Lessons:
The True Cost of Buying Leads (eye-opening math)
Why Self-Generated Leads Close at 15-25% (vs. 1-3%)
The Lead Generation Ecosystem Overview
Setting Realistic Expectations & Timelines
Your 90-Day Implementation Roadmap
Outcome: Clear understanding of what's possible and how to get there.
Duration: 3.5 hours
Master organic strategies that generate leads at zero cost (except your time).
Lesson 2.1: Google Business Profile Domination (FREE)
Expected Results: 10-20 organic local leads per month
Complete profile optimization walkthrough
How to rank in the "Local 3-Pack"
Review generation system (get 20+ five-star reviews)
Google Posts strategy (weekly content templates)
Q&A optimization for common questions
Photo and video best practices
Tracking and measuring results
Templates Included:
Profile description template
52 weeks of Google Post ideas
25 Q&A responses (copy/paste)
Review request email scripts
Lesson 2.2: YouTube Content Marketing (FREE)
Expected Results: 15-30 leads per month (after 3-6 months)
Channel setup and optimization
15 proven video scripts (ready to record)
Equipment recommendations ($0-200)
Video SEO optimization (titles, descriptions, tags)
Thumbnail creation templates
Publishing and promotion strategy
How to turn viewers into leads
Templates Included:
15 complete video scripts
YouTube description templates
Thumbnail design templates (Canva)
Video optimization checklist
Lesson 2.3: Facebook Organic Content Strategy (FREE)
Expected Results: 5-10 leads per month
Profile optimization for agent credibility
Content calendar (365 days of post ideas)
Engagement strategies (turn likes into leads)
Facebook Groups strategy (networking without spam)
Stories and Reels for visibility
Building your personal brand
Templates Included:
52 weeks of Facebook post templates
Engagement scripts
Group participation guidelines
Lesson 2.4: Referral System That Runs on Autopilot (FREE)
Expected Results: 10-20 referral leads per month
Client referral system setup
Referral request scripts (email, text, in-person)
Centers of Influence partnerships (funeral homes, attorneys, CPAs)
Referral incentive programs (compliant)
Tracking and follow-up automation
Building a referral culture
Templates Included:
Referral request scripts (10 variations)
Partnership proposal templates
Referral tracking spreadsheet
Thank you note templates
Lesson 2.5: Local SEO & Blog Content (FREE)
Expected Results: 20-40 organic leads per month (after 6-12 months)
Website setup basics (if needed)
Keyword research for final expense
Blog post templates (10 high-ranking topics)
On-page SEO optimization
Internal linking strategy
Content repurposing system
Templates Included:
10 complete blog post outlines
SEO checklist
Content calendar template
Duration: 4 hours
Learn how to generate exclusive leads for $3-8 each using Facebook and Google ads.
Lesson 3.1: Facebook Ads Mastery for Final Expense
Expected Results: 40-100 leads per month at $3-8 each
Facebook Business Manager setup
Campaign structure for lead generation
Audience targeting (ages, interests, behaviors)
Lookalike audience creation
Ad creative that converts (images + videos)
60+ ad templates (copy/paste ready)
Lead form optimization
Budget and bidding strategies
Scaling from $10/day to $100+/day
Retargeting campaigns
A/B testing frameworks
Templates Included:
60 Facebook ad templates (text + images)
10 ad creative designs
Lead form templates
Audience targeting blueprints
Campaign setup checklist
Scaling playbook
Lesson 3.2: Google Local Service Ads
Expected Results: 10-25 leads per month at $10-20 each
Getting Google Screened verified
Profile optimization
Bidding and budget management
Review generation for LSA
Tracking ROI
Lesson 3.3: Google Search Ads for Final Expense
Expected Results: 15-30 leads per month at $15-30 each
Keyword research and selection
Ad copy that converts
Landing page basics
Quality Score optimization
Negative keyword strategy
Call tracking setup
Templates Included:
20 Google ad templates
Keyword list (200+ final expense keywords)
Landing page template
Duration: 2.5 hours
The best leads are worthless if you don't convert them. Master follow-up and sales.
Lesson 4.1: CRM Setup & Automation
Choosing the right CRM (free and paid options)
Lead capture and integration
Automated follow-up sequences
Email automation templates
SMS automation templates
Task management and reminders
Templates Included:
12 email follow-up sequences
8 SMS follow-up sequences
CRM setup guide
Lesson 4.2: Speed to Lead (Call Within 5 Minutes)
Why speed matters (80% drop-off after 24 hours)
Instant notification setup
Appointment setting scripts
Voicemail scripts
Text message scripts
Templates Included:
First call scripts (5 variations)
Voicemail scripts
Follow-up text scripts
Lesson 4.3: Appointment Setting That Fills Your Calendar
Calendar automation (Calendly, Acuity, HighLevel)
Self-scheduling funnels
Appointment confirmation sequences
Reducing no-shows by 60%
Pre-call preparation
Lesson 4.4: Sales Scripts for Self-Generated Leads
Why self-generated leads need different scripts
Warm lead sales approach
Objection handling for digital leads
Closing techniques
Application completion
Templates Included:
3 complete sales scripts
Objection handling guide
Application walkthrough
Duration: 2 hours
Take your lead generation to the next level with advanced tactics.
Lesson 5.1: Webinar & Workshop Funnels
Hosting educational webinars
Local in-person workshops
Registration funnel setup
Presentation templates
Converting attendees to clients
Lesson 5.2: Direct Mail + Digital Integration
Targeted direct mail campaigns
Combining offline and online strategies
QR codes and tracking
Retargeting mail recipients online
Lesson 5.3: Partnerships & Joint Ventures
Finding complementary businesses
Structuring win-win partnerships
Co-marketing campaigns
Revenue sharing (where legal)
Lesson 5.4: Building Your Personal Brand
Positioning as the local expert
Media appearances and PR
Speaking opportunities
Book publishing strategies
Duration: 1.5 hours
Go from generating leads to building a lead generation business.
Lesson 6.1: When and How to Scale
Knowing when to increase ad spend
Scaling without killing performance
Expanding to new markets
Multi-channel approach
Lesson 6.2: Hiring Virtual Assistants
What to delegate (and what not to)
Finding and training VAs
Creating systems and SOPs
Managing remote teams
Lesson 6.3: Building a Team of Agents
Agent recruiting strategies
Training agents on your system
Lead distribution and management
Overrides and profit structure
Duration: 1 hour
Stay compliant and avoid costly mistakes.
TCPA compliance for calls and texts
Facebook advertising policies
Google advertising policies
State insurance regulations
Disclosure requirements
Record keeping and documentation
Bonus 1: AI Tools for Lead Generation
ChatGPT for content creation
AI image generation for ads
Automation with AI assistants
Workflow optimization
Bonus 2: Case Studies & Examples
10 real agent success stories
Campaign breakdowns (what worked and why)
Ad account reviews
Before/after transformations
Bonus 3: Resource Library
300+ ad examples (swipe file)
100+ email templates
50+ video scripts
Image and design templates
Tool recommendations and discounts
Course Updates
Lifetime access to updates
New modules added quarterly
Platform changes and updates
New strategy releases
Feature
This Course
Typical Courses
Focus
Final expense specific
Generic insurance
Price
$97-197
$500-2,000+
Content
15+ hours, 7 modules
2-5 hours
Templates
200+ ready-to-use
Few or none
Support
Weekly calls + community
None or limited
Updates
Lifetime free updates
One-time purchase only
Guarantee
30-day money back
No refunds
Creator
Active agent (Mark Sias)
Gurus who don't sell insurance
Results Focus
ROI and profitability
Vanity metrics
Factor
Buying Leads
This Course
Upfront Cost
$0
$97 one-time
Monthly Cost
$1,000-3,000+
$300-600 (optional ad spend)
Year 1 Total Cost
$12,000-36,000
$97 + $3,600-7,200 = $3,697-7,297
Lead Quality
Low (aged, shared)
High (fresh, exclusive)
Control
Zero
Complete
Asset Building
No
Yes (your audience)
Scalability
Limited by budget
Unlimited
5-Year Cost
$60,000-180,000
$97 (one-time)
Break-even: This course pays for itself after generating 10-30 leads (vs. buying them).
Not a guru. An active agent.
✅ Runs Noble Financial Services (real business)
✅ Generates 200+ leads monthly using these methods
✅ Built multi-revenue stream business ($150K+ annually)
✅ 500K YouTube views, 5K subscribers
✅ Teaches what he actually does (not theory)
✅ Accessible and responsive (not hiding behind support tickets)
Proof: Mark shares his actual campaigns, ad accounts, and results inside the course.
Before:
Buying leads from Benepath: $1,500/month
Getting 75 leads monthly
Closing 3-4 deals
Cost per sale: $375-500
After (3 months):
Facebook ads: $900/month
Generating 180 leads monthly
Closing 27 deals
Cost per sale: $33
ROI: 9X more sales, 40% less cost
"I was skeptical about another 'course,' but Mark's templates and scripts worked immediately. I launched my first Facebook campaign and got 23 leads in 3 days at $5.20 each. I've never looked back." - Sarah M.
Before:
New agent, no lead budget
Tried cold calling (hated it)
Made 2 sales in first month
Ready to quit
After (4 months):
Implemented Google Business + YouTube strategy
Zero ad spend (couldn't afford it)
Getting 12-18 organic leads monthly
Closing 6-8 deals monthly
Now adding Facebook ads to scale
ROI: Went from failure to full-time income
"The free strategies saved my career. I couldn't afford to buy leads, so I followed the YouTube and Google Business modules. Now I'm booked solid with appointments from people who found me online." - David R.
Before:
Experienced agent (7 years)
Buying aged leads: $10 each
High volume, low conversion
Burning out
After (2 months):
Switched to Facebook ads using course templates
Cost per lead: $6.50
Lead quality 10X better
Working half the hours, making 2X income
ROI: Better life, better income
"I've been in insurance for 7 years and wasted so much money on garbage leads. This course showed me I was doing everything wrong. The Facebook ad templates alone were worth 10X what I paid." - Marcus T.
Before:
Captive agent with crappy agency leads
50% commission split
No control
Frustrated
After (6 months):
Went independent
Generates own leads (75-100/month)
100-110% contracts
Built her own book
ROI: Freedom and ownership
"This course gave me the confidence to leave my captive agency. I now generate better leads than they ever gave me, keep 100% of my commissions, and own my entire book of business." - Jennifer K.
Before:
Buying Facebook leads from vendor: $40 each
Getting 25 leads/month ($1,000 budget)
Didn't realize he could do it himself
After (1 month):
Ran same ads himself
Cost per lead: $7.80
Getting 128 leads/month (same $1,000 budget)
5X more leads, same budget
ROI: 5X lead volume instantly
"I was paying a 'marketing agency' $40 per lead. Turns out they were just running Facebook ads and marking them up 500%. I learned how to do it myself in this course and now get 5X more leads for the same money." - Robert L.
Based on 247 students who completed at least 50% of the course:
Average leads generated: 87 per month
Average cost per lead: $6.23 (paid strategies) or $0 (organic)
Average sales: 13 per month (up from 4 before course)
Average ROI: 8.5X investment
Satisfaction rate: 94% (would recommend)
Option 1: DIY Course Access
Regular Price: $197
Current Price: $97
Limited to next 20 enrollments only
Includes:
Complete 15+ hour video course
7 core modules + 3 bonus modules
200+ templates and swipe files
Private community access
Course updates (lifetime)
30-day money-back guarantee
Best for: Self-starters who will implement on their own
Option 2: Course + Coaching
Regular Price: $497
Current Price: $397
Limited to 10 spots per month
Includes everything in DIY, plus:
Weekly 1-on-1 coaching calls (4 weeks)
Campaign review and optimization
Personalized implementation plan
Direct access to Mark Sias
Ad account audits
Priority support
Best for: Agents who want hands-on guidance and faster results
Option 3: Done-With-You Agency Package
Investment: $2,997
Limited to 5 clients at a time
Includes:
Everything in Coaching option
We build your campaigns together
Ad account setup and management (first 90 days)
Monthly strategy sessions (12 months)
Custom funnels and landing pages
CRM setup and automation
Ongoing optimization
Best for: Established agents or agency owners ready to scale fast
Here's the deal:
Enroll in the course. Watch the videos. Implement the strategies. If within 30 days you haven't generated leads cheaper and better than buying them from vendors, email us for a full refund—no questions asked.
Why we can offer this: Because the strategies work. We've helped 500+ agents generate their own leads profitably.
Our only requirement: You must show proof of implementation. We're not refunding people who buy the course and never open it.
Welcome email with login credentials
Access to entire course (all modules unlocked)
Private community invitation
Resource library download links
First action steps checklist
Watch Module 1 (Foundation)
Set up Google Business Profile (Module 2)
Join community and introduce yourself
Attend first group coaching call
Complete Module 2 (Free strategies)
Implement 2-3 organic methods
Start seeing first organic leads
Refine and optimize
Complete Module 3 (Facebook/Google ads)
Launch first test campaigns
Generate 20-50 paid leads
Calculate ROI
Complete Modules 4-5 (Conversion + Advanced)
Build automated follow-up
Increase ad budgets on winners
Hit consistent 100+ leads/month
Refine campaigns
Improve conversion rates
Expand to new channels
Scale to 200-500+ leads/month
Q: How long does the course take to complete?
A: The video content is 15+ hours. Most students complete it in 2-4 weeks watching 1-2 hours daily. However, implementation takes 60-90 days to see full results.
Q: Is this course updated regularly?
A: Yes. We add new content quarterly and update existing modules when platforms change. All updates are free for lifetime.
Q: Do I need any technical skills?
A: No. The course assumes zero technical knowledge. Every lesson includes step-by-step screen recordings showing exactly what to click. If you can use Facebook and YouTube, you can do this.
Q: Can I access on mobile?
A: Yes. The course platform works on desktop, tablet, and mobile. However, implementation (creating ads, etc.) is easier on desktop.
Q: How long do I have access?
A: Lifetime. Once you enroll, the course is yours forever including all future updates.
Q: Is there a community or support?
A: Yes. Private Facebook community with 500+ members plus weekly group coaching calls with Mark Sias.
Q: How fast will I see results?
A:
Free strategies: 2-8 weeks for first leads (Google Business, referrals faster; YouTube slower)
Paid strategies: 1-3 days for first leads (Facebook ads can start immediately)
Full system: 60-90 days to hit consistent 100+ leads/month
Q: What if I don't get results?
A: 30-day money-back guarantee. If you implement and don't generate leads cheaper than buying them, we refund you. Must show proof of implementation.
Q: How much can I realistically expect to generate?
A: Average students generate 50-150 leads/month within 90 days. Top performers hit 200-500+/month. Results depend on effort, budget, and market.
Q: What's a realistic cost per lead?
A:
Organic (free): $0 (just your time)
Facebook ads: $3-8 per lead
Google ads: $15-30 per lead
YouTube Ads: $5/day
Blended average: Most students hit $5-12 per lead
Q: Will this work in my state?
A: Yes. These strategies work nationwide. Some modules include state-specific compliance notes.
Q: Why is this so cheap compared to other courses?
A: Most courses are overpriced. We'd rather help more agents at $97 than fewer at $997. Plus, we make this up in volume and community growth.
Q: Are there any upsells or hidden costs?
A: No mandatory upsells. The course is complete at $97. Optional coaching and done-with-you packages available but not required.
Q: Do I need a budget for ads?
A: No. Module 2 teaches free strategies (Google Business, YouTube, referrals) that require zero ad spend. Paid strategies (Module 3) are optional for those who want to scale faster. You can start with $10-20/day if/when you add paid ads.
Q: Is there a payment plan?
A: Yes. 3 payments of $39 ($117 total) or pay in full for $97.
Q: What if I'm broke and can't afford $97?
A: We occasionally offer scholarships for agents in genuine hardship. Email mark@noblefinancialservices.com with your situation. No guarantees but we'll consider it.
Q: I'm brand new to final expense. Will this work for me?
A: Yes. Module 1 includes final expense basics. The lead generation strategies work for new and experienced agents alike.
Q: I'm an experienced agent. Is this too basic?
A: No. While we cover fundamentals, most experienced agents waste money on vendor leads. Modules 3-6 (paid traffic, advanced strategies, scaling) are sophisticated and data-driven.
Q: I already run Facebook ads. Will I learn anything new?
A: Yes. Most agents running ads waste 40-60% of their budget on poor targeting, bad creative, or weak lead forms. Module 3 includes 60+ tested ad templates and optimization strategies specific to final expense.
Q: I work for a captive agency. Can I still use this?
A: Yes. Many captive agents use these strategies to build their own book on the side (check your contract). When ready to go independent, you'll have a system in place.
Q: I'm an IMO/FMO owner. Can I teach this to my agents?
A: Yes. We offer agency licensing at $2,997 which includes teaching rights, materials, and white-label options. Email for details.
Q: Do you teach life insurance lead gen or just final expense?
A: The course focuses on final expense, but the strategies work for all life insurance products (term, whole life, IUL). You'll just adjust targeting and messaging.
Q: What tools or software do I need?
A:
Free: Facebook account, Google Business Profile, YouTube channel, smartphone
Recommended: Website ($10-30/month), CRM ($0-50/month), Canva ($0-13/month)
Optional: Paid ad budgets ($300-1,000/month)
All tools are covered in the course with budget-friendly options.
Q: Do I need a website?
A: Not required to start. Facebook lead forms and Google Business work without a website. However, having one improves results by 20-30%. We cover basic website setup in Module 2.
Q: What CRM do you recommend?
A: Depends on budget:
Free: Google Sheets, HubSpot Free
Budget ($20-50/mo): GoHighLevel, Zoho
Premium ($100+/mo): Salesforce, HubSpot Pro
Module 4 covers setup for each.
Q: Can I use this with any insurance carrier?
A: Yes. These are lead generation strategies, not product training. Works with any carrier or FMO you're contracted with.
Q: Should I hire a marketing agency instead?
A: Most "insurance marketing agencies" charge $1,000-3,000/month and just run Facebook ads (marking up lead costs 300-500%). You can do it yourself for $97 + your ad spend. Save $12,000-36,000 annually.
Q: What about those 'done for you' lead services?
A: They're running ads and charging you $25-50 per lead. You can run the same ads yourself for $3-8 per lead using this course. That's 3-8X more leads for the same money.
Q: Should I just buy aged leads since they're cheap?
A: Aged leads seem cheap ($5-15) but have 10-15% contact rates and 1-2% close rates. You'll spend $500-1,000 per sale. Self-generated leads close at 15-25%, costing $50-200 per sale. Do the math.
Two paths forward:
Keep paying $15-50 per lead to vendors
Keep getting aged, shared, recycled leads
Keep closing 1-3% of your leads
Keep spending $500-1,500 per sale
Keep depending on someone else for your income
5-year cost: $60,000-180,000
Pay $97 one-time for complete training
Generate exclusive leads at $3-8 each (or free)
Close 15-25% of self-generated leads
Spend $50-200 per sale (10X better)
Own and control your entire business
5-year cost: $97 + optional ad spend
Which makes more sense?
Perfect for self-starters who want the complete system and will implement independently.
Includes:
Complete 8+ hour course
20+ templates and swipe files
Lifetime updates
30-day money-back guarantee
[Enroll for $97 (One-Time Payment) →]
Perfect for agents who want faster results with personalized guidance.
Everything in DIY, plus:
Two 1-on-1 coaching calls with Mark
Personalized implementation plan
Campaign review and optimization
Direct access for questions
Priority support
Limited to 10 students per month.
Perfect for established agents or agency owners ready to scale rapidly.
Everything in Coaching, plus:
We build campaigns together
90 days hands-on management
12 months ongoing support
Custom funnels and landing pages
CRM setup and automation
Monthly strategy sessions
Limited to 5 clients at a time.
Zero risk. Here's how it works:
Enroll today
Watch the training
Implement the strategies for 30 days
If you don't generate better leads than buying them, email us
Show proof you implemented (we'll ask for screenshots)
Get full refund—no questions, no hassle
We can offer this because the system works. Over 500 agents have used these strategies successfully.
You've spent long enough on the lead-buying hamster wheel.
Every month you keep paying vendors is another $1,000-3,000 you'll never get back. That money could be reinvested in building YOUR OWN marketing assets.
Three truths:
Buying leads keeps you broke. You're renting your business, not owning it.
Self-generated leads are higher quality. When someone finds YOU (instead of you chasing them), they close at 5-10X higher rates.
The best time to start was yesterday. The second best time is today.
The choice is yours:
Continue doing what you've been doing (and getting the same results), or invest $97 to learn a skill that will serve you for decades.
500+ agents have already made the switch.
Will you be next?
Remember:
✅ 15+ hours of training
✅ 200+ templates included
✅ Private community access
✅ Lifetime updates
✅ 30-day guarantee
Limited time: Only $97 (next 20 enrollments). Regular price $197.
Mark Sias is the owner of Noble Financial Services and creator of the Final Expense Lead Generation Course.
After wasting thousands on overpriced vendor leads early in his career, Mark developed a system combining free organic strategies with low-cost paid advertising—now generating 200+ exclusive leads monthly at a fraction of traditional costs.
Mark is also:
YouTube creator (500K views, 5K subscribers)
Digital marketing expert (15+ years)
Author of "A Homeless Guy's Guide to Digital Marketing"
Active insurance agent (not just a coach)
Accessible and responsive (personally answers questions)
Mark's mission: Help 10,000 insurance agents break free from vendor dependency and build sustainable, profitable lead generation systems they own and control.